The questions people ask AI before they hire.
The question set our audit runs, published category by category, with the page of a business website that should carry each answer. The questions are generated from the details you provide, not a claim about measured search volume.
When someone asks an AI assistant who to call, the assistant builds its answer from pages it can read. It does not know which plumber is best; it knows which plumber's website says, in plain sentences, what the company does, where it works, what a job usually costs and what customers reported about a named job. Every page in this bank starts from that fact.
The questions come from the same templates our audit uses. For each category the audit plans 40 to 60 questions, and the first 12 are the money questions, the ones a buyer types when they are ready to choose someone: who is best, who is nearby, who to hire, who can help today, what it costs and what reviews say. After those come questions about a specific job, questions that compare providers, neighborhood questions and, when a business name is given, questions that check what the answers say about that business by name.
Each bank page shows the twelve money questions and the job questions for one category, filled in for Minneapolis, Minnesota as an example city, then spends most of its length on the useful part: which page should answer each group. That guidance is written by hand for the category, not generated, and it names the pages a small business can actually build: a service area page, a pricing page written in sentences, a reviews page with dated jobs, an emergency page with real hours, one page per job.
Two things this bank is not. It is not a list of popular searches: nobody measured how often these questions are asked, and the pages say so. And it is not a promise of placement: a page that answers a question well is easier for an assistant to quote, and that is as far as the claim goes. Answers vary between requests, models and locations, so any single result is a sample.
To go further, the free question planner builds the full plan for your own category, city and services in your browser. The free check asks three of the questions through one available engine, OpenAI GPT with web search, and shows what came back. The $149 audit runs the whole plan for one business in one US city and delivers a PDF.
Eight kinds of business, one page each.
Home service trades get trade wording (come out today, free estimates); appointment businesses get the wording a patient or client would use. Each page ends in the planner and the free check.
Home service trades
- PlumbersQuestions people ask AI about plumbersWhere a plumbing company should state the facts that answer each question an AI assistant gets asked about plumbers in a city.Read the questions
- HVAC contractorsQuestions people ask AI about HVAC contractorsWhere a heating and cooling company should keep the facts that answer each question an assistant gets asked about HVAC contractors in a city.Read the questions
- ElectriciansQuestions people ask AI about electriciansWhere an electrical contractor should state the facts that answer each question an assistant gets asked about electricians in a city.Read the questions
- Roofing contractorsQuestions people ask AI about roofing contractorsWhere a roofing company should keep the facts that answer each question an assistant gets asked about roofers in a city.Read the questions
Appointment businesses
- DentistsQuestions people ask AI about dentistsWhere a dental practice should keep the facts that answer each question an assistant gets asked about dentists in a city.Read the questions
- ChiropractorsQuestions people ask AI about chiropractorsWhere a chiropractic clinic should keep the facts that answer each question an assistant gets asked about chiropractors in a city.Read the questions
- VeterinariansQuestions people ask AI about veterinariansWhere a veterinary clinic should keep the facts that answer each question an assistant gets asked about vets in a city.Read the questions
- Personal injury lawyersQuestions people ask AI about personal injury lawyersWhere a personal injury firm should keep the facts that answer each question an assistant gets asked about injury lawyers in a city.Read the questions
Ten intents, explained.
Every question in a plan carries one of these intents. The first six make up the money questions; the rest fill the plan out to 40 to 60 questions.
- Who is best
- The open question most people start with: it rewards the business whose public pages state what it does, where, and for how long, in words an assistant can quote.
- Who is nearby
- Location questions are answered from the service area, the address and the hours a business publishes, not from the word nearby.
- Who to hire
- Hiring questions are about trust: licenses, insurance, qualifications and how long a business has operated, stated plainly on a page of its own.
- Who can help today
- Urgency questions are answered by a page that says what counts as an emergency, which hours are covered and how fast a visit usually happens.
- What it costs
- Price questions need a page written in sentences: the usual range for common work, what moves the price, and the fees that apply before any work starts.
- What reviews say
- Review questions draw on dated, specific feedback that names the job done; generic praise with no job attached gives an assistant nothing to repeat.
- A specific job or need
- Job questions name the work itself, so each service deserves its own page with the steps, the timeline and what is included.
- How providers compare
- Comparison questions are answered from whichever businesses publish enough detail to be set side by side, including competitors you name here.
- By neighborhood
- Neighborhood questions are answered by a service area page that lists the areas a business actually covers, with the office address and hours.
- Questions that name your business
- Branded questions check what the answers say about a business by name; the audit keeps them separate from the discovery questions above.
Build the plan for your city.
The planner fills the full question set in for your category, city and services, in your browser, and nothing is sent to us until you choose the free check or the audit. Print it, run three of the questions free, or preview the audit with the same details already filled in.