← Back to Top of Answers
The resource desk · Free, no signup

A clearer question.
A better starting point.

Practical tools for the person who runs the business and the person who maintains its website. Work out what to check, keep the evidence, and choose one useful change.

Start with your own information

Twelve checks.
One useful worksheet.

Review your business details, services, useful pages and evidence. Tick items as you review them, record three answer observations, and print a clear handoff. Your notes stay in the open page; the worksheet does not submit them. Use public business information only. Do not include patient or client details, case facts, customer addresses or confidential records.

Specific to the work you do

Local business field guides.

Examples of better questions, information worth reviewing and a proportionate next step. No invented search volumes or promised rankings.

Before you buy

Look inside the report.

See clearly labeled fictional answers, the scorecard format, retained evidence and the kind of checks the report contains.

Open the illustrative report ↗
Understand the limits

Read the method.

How API-based answer sampling works, why discovery and branded questions are separate, and what a missing answer does not tell you.

Our methodology ↗